Because you have to be seen with them....


So, you really want to hear how impish came to be? Alright.
Here it is:

Two friends found themselves pregnant at the same time, and, as fate would have it, both with boys. Now, if dump trucks, soccer balls, or reptiles were a viable option for everyday wear, the story would end here.

Clearly they were not.


It was a dragon print fabric that threw this adventure into motion. Keep in mind - neither mom had ever taken a single sewing lesson! Nevertheless, a war was about to be waged on typical boy wear.

It was essential that the fashion was not only fun and different, but most importantly it had to be comfortable. impish is about bringing some attitude and funk to the playground.

4 years and 4 boys later, impish is now an option for you and your little imp.